Back to College
  main | site map | search | features | journal | forums | bookshelf | contact | newsletter  
The Library

Black Line


Back to College AdvertisingAdvertising and Sponsorship Opportunities

Back to College® targets the niche market and prime demographics you're looking for— working adult professionals who are returning to college to attain an undergraduate or graduate degree. We provide indepth information and resources for student success, including scholarship and degree program opportunities. Users visit primarily through organic search results, social media and bookmarking, site linking, and reference from print publications.
Site Statistics & Demographics

One to Two Million Pageviews Per Month

Average student age: 36+

Gender: 59% female; 41% Male

Primarily adult students (undergraduate and graduate), working or business professionals interested in career advancement, college administrators and educators

Based in the United States

Features & Accolades
Since its inception in 1998, Back to College® has received several Web site awards for outstanding content. We have been featured in Syllabus Magazine and the Chronicle of Higher Education, with search engine and directory listings including Google, The Directory Project (DMOZ), and Bing (MSN Search). We were also listed as one of the top 1,000 Web sites in the Internet Cool Guide, published by Teneues Publishing, and rated four stars in Access Magazine's Guide to the Web.

Back to College® has been featured in Women's World magazine and Writer's Digest listed our site as one of the best places to be published online (2001). We have also received recommendations from the authors of 87 books currently in print, including New Job, New You: A Guide to Reinventing Yourself in a Bright New Career, Get Into Graduate School: A Strategic Approach for Master's and Doctoral Candidates, All Moms Work: Short-Term Career Strategies for Long-Range Success, and You Can Do It!: The Merit Badge Handbook for Grown-Up Girls.

Advertising and Sponsorship Opportunities

Please note: To adhere to online publishing guidelines, featured text listings and advertorials will have a “no-follow” tag attribute and cannot be used for SEO purposes.

Featured Degree Programs. We will feature your college or university in our degree directory. Featured programs are highlighted at the top of the directory contents, and can include up to six lines of descriptive text (including headline) with a link to your program URL or a full page advertorial. Programs can be on-campus or online, or offer both modalities. Program must be fully accredited. (View Featured Listing.)

Full Page College/University Advertorial. We will feature a full page advertorial for your college or university. The advertorial will link from a featured listing from our degree directory and include major program highlights and an online inquiry form for students to request more information. You provide graphics and copy or we can assist. (View sample Advertorial1; View sample Advertorial2.)

Banner Display Ads. Back to College® supports 120x90 (Sidebar Ad), 120x240 (SideBar Ad), 468X60 (Top Ad), 300x250 (Medium Rectangle/Content Ad), and 120X600 (Sidebar Ad) display advertising. Ads are in dynamic rotation, and are ROS (run-of-site). Pricing is flat rate (quarterly or yearly), CPM or CPC.

Electronic Newsletter Sponsorship. Not available at this time. Check back soon.

RFP/Custom Site Sponsorships. Site sponsors may choose a customized package to fit their budget (i.e., choice of banner display advertising, with full page advertorial or featured listings.)

Online Tutoring. If you are experienced in tutoring adult students in college level academics, we will feature your services in our Online Tutoring section. Your services will be highlighted above the fold, with a header, up to five lines text, and a link to your Web site URL.

Online Ad Statistics. Real time statistics are available online for advertiser viewing.

Advertising Terms & Conditions. All media buys must be paid in full before a campaign begins. Payment arrangements for quantity purchases and agency placements may be arranged. Methods of payment include check, money order, PayPal, American Express, Discover, Visa and MasterCard.

We accept third-party ad servicing, but all invoicing is based on statistics from our ad rotation management system. All advertising campaigns and creatives must be approved and received at least 48 hours prior to the ad run. We reserve the right to accept or decline advertisers at our discretion.

Request Advertising Information
Please check areas of interest so that we might best assist you.

Email Address:
College/Company Name:
Areas of interest:
Online Tutoring:    
Featured Degree Programs:      
Electronic Newsletter Sponsorship:   (N/A)
Full Page College/University Advertorial:    
Banner Display Advertising:  120x90   120x240   468X60   120X600      300x250  
Custom Site Sponsorship:    
Request for Proposal: (Please complete the following)
-Estimated Monthly Advertising Budget:

-Time Frame for Campaign:

How Did You Hear About Back to College? 

Additional Comments or Information:

Copyright 1998- WD Communications LLC. All Rights Reserved. Terms of Use and Privacy Policies. Back to College® is a registered federal trademark of WD Communications LLC.

main | site map | search | contact | advertise