Advertising and Sponsorship
Back to College® targets the niche
market and prime demographics you're looking for
working adult professionals who are returning to college
to attain an undergraduate or graduate degree. We provide
indepth information and resources for student success,
including scholarship and degree program
Users visit primarly through organic search results, social media and bookmarking, site linking, and reference from print publications.
|Statistics & Demographics
One to Two Million Pageviews Per Month
Average student age: 36+
Gender: 59% female; 41% Male
Primarily adult students
(undergraduate and graduate), working or business
professionals interested in career advancement,
college administrators and educators
Features & Accolades
Since its inception in 1998, Back to College® has received several Web site awards for outstanding
content. We have been featured in Syllabus Magazine and the
Chronicle of Higher Education, with search engine and
directory listings including Google,
The Directory Project (DMOZ), and Bing (MSN Search).
We were also listed as one
of the top 1,000 Web sites in the Internet Cool Guide, published by Teneues Publishing, and rated four stars
in Access Magazine's Guide to the Web.
Back to College® has been featured in Women's World
magazine and Writer's Digest listed our site
as one of the best places to be published online (2001). We have also received recommendations from the authors of 82 books currently in print, including New Job, New You: A Guide to Reinventing Yourself in a Bright New Career, Get Into Graduate School: A Strategic Approach for Master's and Doctoral Candidates, All Moms Work: Short-Term Career Strategies for Long-Range Success, and You Can Do It!: The Merit Badge Handbook for Grown-Up Girls.
Advertising and Sponsorship Opportunities
Featured Degree Programs. We will feature your college or university programs in our degree directory for three months, six months, or one year, upon which time you will have the option to renew. Programs can be on-campus or online, or offer both modalities. Must be fully accredited and designed for the adult student. Featured programs are highlighted in the top fold of the directory, and allow five lines of text (including a headline and an URL to program Web site or online application).
Full Page College/University Advertorial.
If desired, we can feature a co-branded, full page advertorial with the same feel as your program Web site (you may select an alternative design). The advertorial will be approximately 1,000 words or less, and include program highlights and an online inquiry form or application for students to complete.
In accordance with quality guidelines, program listings and advertorials cannot be used for SEO purposes and will adhere to rules regarding "no-follow" links.
Banner Display Ads.
Back to College® supports 468X60, 300X250, and 120X600 display advertising. Banner rates are CPM (CPM = Cost per Thousand ad impressions or pageviews).
Custom Site Sponsorships. Site sponsors may choose a customized package to fit their budget (i.e., display advertising, full page advertorial, and/or listings in our degree directories).
Online Ad Statistics.
Banner ads are served in dynamic rotation, and real time statistics are available online for viewing.
Advertising Terms & Conditions
All advertising must be paid in full before a campaign
begins. Payment arrangements for quantity purchases
and agency placements may be arranged. Methods of payment include
check, money order, PayPal, American Express, Discover, Visa
We accept third-party ad servicing, but all invoicing
is based on statistics from our ad rotation management
system. All advertising campaigns and creatives must
be approved and received at least 48 hours prior to
the ad run. We reserve the right to accept or decline
advertisers at our discretion.
Request Advertising Information
all necessary information so that we might best assist you.