Advertising and Sponsorship Opportunities

Back to College® targets the niche market and prime demographics you're looking for— working adult professionals who are returning to college to attain an undergraduate or graduate degree. We provide indepth information and resources for student success, including scholarship, internship, and degree program opportunities.

User Demographics at a Glance - Approximately 350,000 page views per month - Approximately 75,000 unique users per month - Average Number of Pages Viewed Per User: 4 - Average student age: 36 - General demographics: Primarily adult students (undergraduate and graduate), working or business professionals interested in career advancement, college administrators and educators - Gender: 59% female; 41% Male.

Features & Accolades
We have been featured in NetGuide, Netscape's "What's Cool," ThirdAge, StudyWeb, Syllabus Magazine, and the Chronicle of Higher Education, with search engine and directory listings including Yahoo!, Google, The Directory Project (DMOZ), LookSmart, About.com, AltaVista, FindWhat, Overture (Goto), MSN, HotBot, Excite, Webcrawler, and Infoseek. We are also listed as one of the top 1,000 Web sites in the Internet Cool Guide, published by Teneues Publishing, and rated four stars in Access Magazine's Guide to the Web, 2000 edition. We have been featured in Women's World magazine and Writer's Digest listed our site as one of the best places to be published online in 2001. Since its inception in 1998, Back to College® has received several Web site awards for outstanding content.

Past and Present Advertisers
Past and present advertisers include Drexel University, National University, the New York University School of Continuing and Professional Studies, the University Alliance, the University of Phoenix, Thomas Edison State College, Jones International University, Keller Graduate School of Management, Capella University, Walden University, American Intercontinental University, DeVry University, and ITT Technical Institute.

Banner Advertising
Back to College® comprises nearly 500 Web pages. We support 468X60 and 120X600 banner advertising (view examples of ad formats). All placements are ROS (Run-of-Site). Banner ad rates start at $10 CPM (cost per thousand) pageviews depending on size/placement of the creative. 468 x 60 pixels (15 KB.), 120X600 pixels (25-35 KB.).

Custom Site Sponsorships (Mixed Ad Formats)
Site sponsors may choose a customized package of formats customized to their budget. Our sponsorship packages are designed to offer strong brand presence and maximum ad exposure to our site audience.

Newsletter Advertising
Our monthly newsletter has over 10,000 opt-in subscribers and is sent out on approximately the 1st of each month. The newsletter is offered in HTML/Text format and remains online on the Website indefinitely (see Newsletter Archives.)

Online Ad Statistics
Banner ads are served in dynamic rotation with a maximum of four advertisers per position to ensure maximum branding and exposure. Ad statistics are available online and detail total pageview count and click through ratio.

Advertising Terms & Conditions
All advertising must be paid in full before a campaign begins. Payment arrangements for quantity purchases and agency placements may be arranged (net 30 with 50 percent deposit on ad placement and balance due on campaign completion for new accounts). Methods of payment include check, money order, or American Express, Discover, Visa and MasterCard.

We accept third-party ad servicing, but all invoicing is based on statistics from our ad rotation management system. All advertising campaigns and creatives must be approved and received at least 48 hours prior to the ad run. We reserve the right to accept or decline advertisers at our discretion.

Request Advertising Information
Reach your targeted audience with a creative advertising mix of banner advertising formats, featured text listings, and newsletter promotion. Please provide all requested information, including your estimated monthly budget, so that we might best assist you.