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Back to College AdvertisingAdvertising and Sponsorship Opportunities

Back to College® targets the niche market and prime demographics you're looking for— working adult professionals who are returning to college to attain an undergraduate or graduate degree. We provide indepth information and resources for student success, including scholarship and degree program opportunities. Users visit primarly through organic search results, social media and bookmarking, site linking, and reference from print publications.
Statistics & Demographics

One to Two Million Pageviews Per Month (Google Site Statistics)

Average student age: 36+

Gender: 59% female; 41% Male

Primarily adult students (undergraduate and graduate), working or business professionals interested in career advancement, college administrators and educators

Features & Accolades
Since its inception in 1998, Back to College® has received several Web site awards for outstanding content. We have been featured in Syllabus Magazine and the Chronicle of Higher Education, with search engine and directory listings including Google, The Directory Project (DMOZ), and Bing (MSN Search). We were also listed as one of the top 1,000 Web sites in the Internet Cool Guide, published by Teneues Publishing, and rated four stars in Access Magazine's Guide to the Web.

Back to College® has been featured in Women's World magazine and Writer's Digest listed our site as one of the best places to be published online (2001). We have also received recommendations from the authors of 187 books currently in print, including New Job, New You: A Guide to Reinventing Yourself in a Bright New Career, Get Into Graduate School: A Strategic Approach for Master's and Doctoral Candidates, All Moms Work: Short-Term Career Strategies for Long-Range Success, and You Can Do It!: The Merit Badge Handbook for Grown-Up Girls.

Advertising and Sponsorship Opportunities

Please note: To adhere to quality guidelines, featured programs and advertorials will have a “no-follow” tag attribute and cannot be used for SEO purposes. Thank you for understanding.

Featured Degree Programs. We will feature your college or university program in our degree directory for three months, six months, or one year, upon which time you will have the option to renew. Featured programs are highlighted at the top of the directory, and allow five-six lines of text (including a headline and link to URL to request information or full page advertorial). Programs can be on-campus or online, or offer both modalities. Must be accredited and designed for the adult student. $325 per quarter (three months), $600 (six months), or $1,000 (full year). Alternatively, we can feature your program on the site main page in the upper right corner (three months) for $495.00, or (six months) for $800.00.

Full Page College/University Advertorial. We will feature a co-branded, full page advertorial with the same feel as your program Web site (or you may select an alternative design). The advertorial will include program highlights and an online inquiry form for students to request more information. The advertorial will link to a featured listing from the top right corner of the site main page or in our degree directory. You provide graphics and copy. $850 (three months, renewable.) View Sample Advertorial. Order Full Page Advertorial.

Banner Display Ads. Back to College® supports 468X60 (Top Ad) and 120X600 (Sidebar Ad) display advertising. Monthly flat rates, dynamic rotation, ROS (run-of-site). Guaranteed minimum of 50,000 pageviews per month.

RFP/Custom Site Sponsorships. Site sponsors may choose a customized package to fit their budget (i.e., display advertising, full page advertorial, and/or listings in our degree directory.

Online Tutoring. Experienced in tutoring adult students in college level academics? We will give you a featured listing in our Online Tutoring section for three months, $25.00 per month ($75.00 per quarter, renewable). Your services will be highlighted above the fold, with a header, five to six lines describing your service, and your Web site (URL). Order now.

Online Ad Statistics. Banner ads are served in dynamic rotation, and real time statistics are available online for viewing.

Advertising Terms & Conditions. All advertising must be paid in full before a campaign begins. Payment arrangements for quantity purchases and agency placements may be arranged. Methods of payment include check, money order, PayPal, American Express, Discover, Visa and MasterCard.

We accept third-party ad servicing, but all invoicing is based on statistics from our ad rotation management system. All advertising campaigns and creatives must be approved and received at least 48 hours prior to the ad run. We reserve the right to accept or decline advertisers at our discretion.

Request Advertising Information
Please check areas of interest so we might best assist you.

Email Address:
College/Company Name:
Featured Degree Programs:
Full Page College/University Advertorial:
Banner Display Advertising:
Custom Site Sponsorship:
Request for Proposal: (Please complete the following three sections)
-Estimated Monthly Advertising Budget for Back to College:

-Time Frame for Campaign:

-Monthly Pageviews Desired: (Minimum 50,000 Month)
Additional comments or information:

Copyright 1998- WD Communications LLC. All Rights Reserved. Terms of Use and Privacy Policies. Back to College® is a registered federal trademark of WD Communications LLC.

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