Advertising and Sponsorship
Back to College® targets the niche
market and prime demographics you're looking for
working adult professionals who are returning to college
to attain an undergraduate or graduate degree. We provide
indepth information and resources for student success,
including scholarship and degree program
| User Demographics at a Glance
- 1 Million+ Pageviews per Month
- Average Number of Pages Viewed Per User: 5
- Average student age: 36+
- General demographics: Primarily adult students
(undergraduate and graduate), working or business
professionals interested in career advancement,
college administrators and educators
- Gender: 59% female; 41% Male.
Features & Accolades
We have been featured in NetGuide, Netscape's "What's
Cool," ThirdAge, StudyWeb, Syllabus Magazine, and the
Chronicle of Higher Education, with search engine and
directory listings including Yahoo!,
The Directory Project (DMOZ), LookSmart, About.com,
AltaVista, FindWhat, Overture (Goto), MSN, HotBot, Excite,
Webcrawler, and Infoseek. We are also listed as one
of the top 1,000 Web sites in the Internet Cool Guide,
published by Teneues Publishing, and rated four stars
in Access Magazine's Guide to the Web,
2000 edition. We have been featured in Women's World
magazine and Writer's Digest listed our site
as one of the best places to be published online in
2001. Since its inception in 1998, Back to College®
has received several Web site awards for outstanding
content. We have also have received recommendations from the authors of many great books, including New Job, New You: A Guide to Reinventing Yourself in a Bright New Career, Get Into Graduate School: A Strategic Approach for Master's and Doctoral Candidates, All Moms Work: Short-Term Career Strategies for Long-Range Success, and, You Can Do It!: The Merit Badge Handbook for Grown-Up Girls.
Past and Present Advertisers
Past direct advertisers include the New York University School
of Continuing and Professional Studies and many others.
Banner Advertising and Custom Site Sponsorships
Banner Advertising. Back to College® supports 468X60 and 120X600 banner advertising. Banner rates are CPM (CPM = Cost per Thousand ad impressions or pageviews).
We do not offer CPC, CPA or text link advertising.
Custom Site Sponsorships. Site sponsors may choose a customized package to fit their budget (i.e., selected banner advertising and full page featured programs highlighted in our Degree program directories and newsletter). Our sponsorship packages
are designed to offer maximum
exposure to our site audience.
Online Ad Statistics
Banner ads are served in dynamic rotation to ensure maximum branding
and exposure. Ad statistics are available online and
detail total pageview count and click through ratio.
Advertising Terms & Conditions
All advertising must be paid in full before a campaign
begins. Payment arrangements for quantity purchases
and agency placements may be arranged. Methods of payment include
check, money order, or American Express, Discover, Visa
We accept third-party ad servicing, but all invoicing
is based on statistics from our ad rotation management
system. All advertising campaigns and creatives must
be approved and received at least 48 hours prior to
the ad run. We reserve the right to accept or decline
advertisers at our discretion.
Request Advertising Information
all requested information so that we might best assist you.