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Put Your Resume on the Web
Candidates today no longer rely upon a traditional job search

by Ron Callari

As we move into the next millennium, our approach to the job market is becoming exceedingly more sophisticated. Technologically, options are evolving at a very fast clip. To find a job today, we work within a world of career Web sites, online communities, listservs, video conference interviews, virtual offices, data mining techniques, virtual reality job simulations, and newsgroups, just to name a few. We are moving so fast, publishers such as Merriam-Webster can't keep up with the spontaneous combustion of the new terminology entering our daily lives. To effectively compete, we need to know how to put our best virtual foot forward.

These technological advancements mean a job candidate can no longer rely upon the traditional methods of a job search. Responding to classified advertisements, working with executive search firms, and networking with industry associates are not the primary investigative channels they once were. According to Gerry Crispin and Mark Mehlin, authors of the well known directory CareerXRoads (a guide to the 500 best job, resume and career management sites), “Too many professionals look to find a 'yellow brick road' - a straight and narrow path to the ideal job. In essence it is a territory with crossroads…where both employer and candidates can meet and make a choice.”

Even with this enhanced communication, the challenge of getting a job is an arduous task. It requires knowledge of the new technological process of recruitment. “Recruiters and managers prefer to scan the most candidate data in the shortest period of time,” advises Crispin. This is the quickest way that a firm can formulate a short list of applicants that meet job criteria, and why it's advantageous for the job-seeker to become familiar with the 'key words' needed to make their resumes the most 'scan-specific'.

And even at this point, candidates need to differentiate themselves from the competition. Putting their professional history on the Web provides an opportunity to make their background come to life and virtually (no pun intended) jump off the page. If their vital data got the employer's interest - think about the icing on the cake -the value of a Web presentation that is able to stimulate the senses of sight and sound. The following guidelines are helpful for creating a Web resume:

  • When you want to highlight a point, include a photograph or .jpg file.
  • If you were filmed during an interview or a personal appearance, transfer that footage to an .avi file.
  • Use a camcorder to conduct an interview and add it to the homepage.
  • Film and interview one of your references.
  • Add sound (a .wav file) to accent a hyperlink, or include background music to set a tone.
  • Use graphics to reinforce a theme, an idea, or an experience.

Once the creative process has begun, the possibilities are endless as to what can be done to make work experience come alive. Yet coupled with this new and exciting opportunity is the necessary and persistent component of self-promotion. The maxim “once you build it they will come” will yield small harvest. To effectively promote an online resume, broadcast the electronic advertisement in some of the following ways:

  • Embed the URL into e-mail, press releases, and newsgroup communications.
  • Conduct an e-mail campaign to all prospects.
  • Send a separate e-mail communication to networking associates.
  • Connect to search engines with key words of “job,” “career,” “resume,” “resume websites,” “experience,” “abilities,” “skills, ” “job hunting, ” “interviewing,” “job seeker,” etc.
  • Link to the resume Web sites of associates and trade organizations in the field.
  • Advertise on career placement sites.
  • List the site name on all correspondence, traditional resumes and facsimile cover sheets.
  • Get references to give testimonials to assist in reference checks.
  • Present the Web site during the job interview.

Virtual marketing vehicles are abundant on the Internet. Traffic can be stimulated by listing for free with AddMe! where the URL will appear on 50+ search engines, or listed for a fee with marketing companies such as Link-o-matic, Cyberlinkexchange or Bizweb. (See Ultimate Promotion for a complete listing of promotional sites.) The idea is to search out the links and Internet sites compatible with personal career goals.

Remember: for a successful job search campaign, a resume Web site can only enhance opportunities for getting that next important job.

About the Author

Ron Callari has evaluated the travel industry for over 20 years. During this time he has also been a director and vice president of domestic and international hotels and involved in managing and consulting. In 1987, he founded INNovations, a sales and marketing firm which specialized in consultative work for inns, bed & breakfasts and boutique hotels and resorts.

Ron has been interviewed by print and electronic media and appeared on national television (CBS This Morning Show) and in more than 30 newspaper and magazine articles nationwide.

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